POST identity - MTWTF
POST identity - MTWTF
POST identity - MTWTF
POST identity - MTWTF

POST identity 

 

Lovett Development commissioned MTWTF to name and brand a new mixed-use destination in the former 500,000 sq ft site post office and mail distribution center in downtown Houston. MTWTF reduced the name to POST which refers to both the building's former use and its ambition to be a next-generation model. POST's brand voice is terse — rendered in white type on a blue field. Its open system leaves possibilities open for future applications.


Client: Lovett Development
Implementation: Formation and Lovett Development

 


POST signage - MTWTF
POST signage - MTWTF
POST signage - MTWTF
POST signage - MTWTF
POST signage - MTWTF
POST signage - MTWTF
POST signage - MTWTF
POST signage - MTWTF

POST signage 

 

POST is a next-generation destination in a historically preserved site. Signage for the mixed-use development needs to visually announce bold ambitions while complying with strict restrictions. POST’s site signage system features two billboard-sized frames whose panels are swapped out to announce upcoming events. The signage system combines permanent and temporary sign types to create larger, bolder signs which are visually activated year-round. Bright blue metal frames unify the signage system while accommodating a range of panel materials that are differentiated by sign type. Identity signs use translucent blue plexi panels, allowing light to spread POST's signature color onto the building. Wayfinding signs use oxidized metal and programming signs use colorful translucent panels to highlight the ever-changing series of events at POST. 

 



Client: Lovett Development
Architect: OMA with Powers Brown
Design development: Formation 
Metal prototyping: Kin & Company

 



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